Copy Writing Research

Understand your objective, your competition, your target audience

It's about your potential customers; not your company


Before you begin to write you must know your objective, know your target audience, and know the product or service. Then you must answer the five key questions:

What is the target audience's problem?

Why hasn't their problem been solved?

What are the possibilities when their problem is solved?

What is different now that the problem has been solved?

Now that there is an answer for your problem, what should you do next?

By taking the time to be understanding to your clients problem, we can create content that will target your specific audience, identify their problem, and offer an irresistible solutions for their individual needs.